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“You’re Good Enough”…August 7, 2013 · 0 Comments
When I was growing up, I was lucky to have great parents. My Dad constantly would tell me “Nathan, you’re good enough”. Back then I thought he was just being silly. Now I look back on it, and I see how cool of a thing that was for him to say to me. Even if
Does “sales” actually exist in senior living?July 17, 2013 · 0 Comments
I hate the term “senior living sales”. It drives me nuts. In my opinion, there is no “sales” that goes on in the senior living industry. We shouldn’t “sell” a senior on why they should live in our home or facility. So what do we do then to earn new residents, patients, and clients? EDUCATE
Earning Trust with FamiliesJuly 14, 2013 · 0 Comments
Regardless what business you are in, the ability to earn the trust of your customers is extremely important. Simply talking to your customers like they matter goes a long way. Listening to their needs. Understanding their wants. Really trying to be service focused. These are the things that set apart good companies from bad these
“Open Houses” are worthless…July 10, 2013 · 0 Comments
I promised you that I would write on this blog about things that actually impact your business, and today I’m keeping that promise. I want to talk about so called “open houses” and why in my opinion, they are completely worthless. So you are opening a new adult foster care home. Or maybe it’s a
What Do Nursing Homes Want from Providers?June 25, 2013 · 0 Comments
Nursing homes continue to be one of the single best referral sources for any care oriented business. On a daily basis though they are bothered constantly by “marketers”, all who want their attention, and their referrals. So how do you stand out? How do you step out above the hundreds of other marketing people calling
3 Keys for Effective Care Business MarketingJune 25, 2013 · 0 Comments
1) ESTABLISH A BRAND Far too often people marketing in the care industry, particularly on the group home side of things, forget about actually establishing a brand. From the day you start your business, have a professional logo created, and put it EVERYWHERE. Have a website designed, and have your logo on it. Have your